Nintendo Pokémon: Legends Z-A x Kung Fu Tea
For this collaboration, I wanted to go beyond a product drop. My approach was to be truly rooted in authentic fandom, tapping into the shared excitement, nostalgia, and creativity that captures the Nintendo Pokémon community. I wanted this to feel like a collab that belongs to fans, not just another product drop, but a crossover universe built with them.
Storytelling Through Mystery → Hype → FOMO → Friendship
The rollout mirrored a Pokémon narrative arc:
Mystery: Tease the crossover universe.
Buzz: Tap into the fandom, reveal the drop, and exclusive collectibles.
Excitement: Celebrate the evolution of both worlds.
FOMO: Drive participation through polls, giveaways, content creators, and shared UGC moments.
My goal and role... to craft an unforgettable digital and social experience that feels less like an ad, and more like a legendary moment of FRIENSHIP, FLAVOR, and FANDOM, where Nintendo users, Pokémon trainers, and Kung Fu Tea fans meet, share, and evolve together.
MY ROLE:
✶ Campaign Marketing Strategist
✶ Social & Content Creator Program
✶ Marketing Comms (Social, Email, & App Push Notif.)
Mood:
✳︎
Friendship
✳︎
Fandom
✳︎
Flavor
✳︎
FOMO
✳︎
Mood: ✳︎ Friendship ✳︎ Fandom ✳︎ Flavor ✳︎ FOMO ✳︎
I wanted to capture the energy, the color, and the taste of the fandom.
I wanted to build an experience as immersive as the game, and as sweet as the world of Pokémon.
the moodboard
Sweepstakes
364.8K Views, 42.8K Engagements
Launch Day Post
2.8M Views, 166K Engagements
KFT Creator Partner: @__dianamejia__
35.6K views
KFT Creator Partner: @stephosaurawr
49.5K views
Let’s look at the numbers... 👀
In-store: 10.7M Impressions
Organic Social: 5.7M Impressions
Engagements: 295K+
Content Creators: 203K views
Emails Delivered: 1.1M
